As it is already well known: an online store encounters the same traffic problem as a physical store.
Imagine that your restaurant is at the bottom of a dark alley, in a city of 300 inhabitants …. Do you think it will be a great success? You can serve the best food in the world, if no one knows you exist, you won’t be able to sell!
Similarly, with an e-commerce website: if you do not have visitors, you won’t be able to sell your T-shirts! It is therefore essential for your success to be able to generate targeted traffic on your site.
So, depending on your personas and your targets, you need to put in place a cost-effective digital strategy. We detail below the different sources of traffic acquisition.
The social networks
If used properly, social networks can be a very powerful source of traffic. However, depending on your targeted audience and topic, you will need to select the social network or networks that are likely to offer you the most possible visibility.
And as social networks can be used for free, except for the time spent on them. There are many growth hacking techniques to capture traffic and be visible for free.
Facebook is a web service that allows users, signing up for free, to connect with other users whether they know each other or not. Facebook allows users to share photos, music, videos, and articles, as well as their own comments and opinions with their friends and other Facebook users all around the globe. Users send “friend requests” to people they know or don’t know. Once accepted, both profiles are logged in with both users can see what the other profile post. Users fill their profiles with personal information. Users can “like” other pages that interest them and post comments on them. Similarly for private or public groups: users come together around a common point: sport, leisure, passion, common beliefs ….
Facebook is a social network with more than a billion accounts. It is therefore an ideal channel to make your T-shirt and textile brand known and create a community around a theme/ niche specialized in your on demand printing.
Instagram is a mobile app based on the dissemination of photos and videos. This media is very popular among young people. The app is free to download on Android and IPhone. Founded in 2010 by Kevin Systrom and Mike Krieger, both Stanford University graduates, Instagram now has one billion users.
The process behind Instagram is very similar to other social networks: you can create a personal profile or represent a brand and then post comments and messages. It is possible to apply all sorts of filters to your photos.
It is also a very interesting platform for the sale of t-shirt online! Many influencers have invaded Instagram and propose to relay your publications.
Pinterest is a kind of virtual newsletter or corkboard that allows users to find and keep images and videos. Unlike other photo-sharing sites, the focus here is on discovering and preserving the content of other users, not yours. The focus is really on image content.
You can easily post images from other websites to your Pinterest account using the “Pin it” button on the taskbar, or you can simply browse the Pinterest platform to discover, like, or “repin” the content that others have already posted.
This visual aspect of the site is one of the reasons why it has attracted the interest of so many companies, from retailers to photographers and designers, who use it as a portfolio or product catalog. Users can tell which products they like (shoes, furniture, etc.) and want to buy for themselves, and their friends can also pin the photos on their own boards.
It is therefore a social network of first choice for the sale of T-shirt online.