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Steps to expand your Shopify Store in 2021

by Sooman Jim

Shopify is one of the top choices you can pick up if you want to sell your print on demand products.

In this case, you need to explore all the possibilities it offers and take the maximum out of it. With more than 2 million sellers on the platform, Shopify is widely regarded as the king of e-commerce and will continue to dominate in the following years.

In this article, we will talk about how you can increase your profit and squeeze the most juice out of the platform.  Let’s start with something that you might be guessing at the moment:

  • Selling a wide array of products

That’s right when you count on only selling T-shirts, for example, you might not have the success you imagined in the beginning. 

Print on demand allows for combining multiple businesses and selling different kinds of products. For example, you might start with T-shirts but later expand with some coffee mugs, hats, backpacks, socks, blankets, posters, and many more profitable niches.

Well, of course, you can’t include 100 products, in this case, you will need the help of a big team behind your back but if you are just one person, you can add a couple of products and sell them accordingly.

  • For the 100th time, use social media

Social media gives incredible results when you know how to advertise on Facebook and Instagram. Setting your ads right is going to bring traffic to your Shopify store and you can sell more and expand it.

Create content that is attention-grabbing and share it regularly. Here are some ideas:

  1. Video promotions
  2. Image content, Infographics, and more
  3. Reviews
  4. Descriptions and additional details
  • Good old e-mail marketing

E-mails are standing the test of time and more efficient than ever. Not only people are receiving their purchase confirmations through them but they are a wonderful choice for promotions, discounts, vouchers, and additional information.

When you automate your e-mails you can send regularly all the promotions you are offering for seasonal shopping.

Make sure you are not spammy with them and e-mails have actual value.

  • Optimize for mobile

Make sure your Shopify store is optimized well for smartphones and other smart devices. More and more people, not only younger ones, are browsing and purchasing while they are on the go. This means you have to take the heat and keep your clients satisfied with the overall shopping experience in your Shopify store.

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