Singapore stickers printing may be small, but they are one of the best low-cost marketing alternatives there is that you surely can take advantage of especially if you are a small to medium business that has a very limited budget when it comes to advertising and marketing. It can be given out as freebies or used as coupons as you promote your business with a flyer or brochure, or you can simply hand it out toward passerby and include it in purchases of your product. Whatever your distribution method is, if the sticker that you use is well designed and printed, it will be able to catch the attention of your target audience and deliver the key information well and interest them to try out what you have to offer.
Since the design of the sticker is important, here are a few designing tips that you should remember so that you can make great stickers.
1. Don’t go overboard
Keeping your design simple is one of the most important things to remember as you try to design your stickers. A lot of people did a mistake by trying to make it stand too much by using fancy fonts and including unnecessary elements in their design that only makes the message delivery ineffective. So, design simply and keep it straightforward.
2. Ensure Legibility
As mentioned before, the font is really important in determining the readability of a sticker. However so is the size and color. Since the size of the sticker is already small, you should make sure that the text on your sticker still has texts in a reasonable font size. Not only that, the color also matters. If the background is in a light color, then the text font color should be dark. It goes the other way around, too. Keeping a good contrast balance makes a good looking sticker.
3. Design in CMYK colors
Match the color processing type between the printer and the software you use to design. Usually. the software uses RGB colors. So, it needs to be changed before you start designing so that the colors produced will be more accurate as you go through the printing process.
4. Bleed Area
The bleed area is an area that is left blank around the edge of the sticker. Include this area in the design of your sticker before it goes through the printing process so that the trimming step will be much easier. If the trimming process can be more precise and accurate, you will get more uniform stickers which each having smooth edges.
If you think you’re done with designing your stickers, always remember to proofread. Proofreading can be done by someone else to ensure that there is no mistake or any other errors in the design. Stickers may not have too many words to proofread, but the design also needs a final check. Make sure that you are satisfied with everything before it goes to the printing process. Since sticker printing is going to produce a large number at once, you surely don’t want a mistake at all.