6. Don’t depend on a single traffic source
As mentioned before in the 5th point, with only one traffic source, you won’t get very far, especially if the source is suddenly cut off.
Your sources of traffic must be diverse and varied. For example: 20% site referrers (other sites that talk about your site), 20% adwords, 30% SEO, 20% Facebook Ads, 10% marketplace.
7. Work on your SEO prior to launching your site
SEOs, remain one of the safest and most profitable sources of traffic because once your SEO is established, it will cost you almost nothing…
You will have regular orders without depending on advertising which can quickly become expensive.
Here is a simple step by step SEO launch strategy that you can implement even before launching your website:
- Start a blog where you’ll write articles related to your topic, the sooner you start, the better
- Comment on blogs/forums in your topic by adding value and making yourself known to bloggers
- Propose guest articles to get your first links but also to increase your reach,
- Create a waiting page to get links to the home page and not just the blog
- Have your products tested by bloggers/influencers always with a view on implementing links
- Select keywords to work on the e-commerce site, opt for keywords that are competitive but with a suitable search volume
- Fill in the title and H1 tags for all your categories, products, etc.
- Rewrite product descriptions
8. Create a checklist and marketing plan
Having a checklist will go a long way in improving your execution capacities and amplifying your success. You will be capable of listing all the actions required at the launch of your online sales website. Such checklists can also come in handy later on after you’ve already established your business.
It is recommended to create a checklist and a marketing plan for at least one year.
Of course, the marketing plan will not be followed to the letter, but as opportunities arise, it will be your compass as to where you should go.
9. Train Yourself
Training yourself and getting the required business knowledge is one of the major contributing factors to the success of your e-commerce business. This doesn’t mean becoming an expert at each of the required skills, but to at least master them at a minimum.
With the availability of Internet, information is everywhere. Usage is changing so fast these days that you have to stay updated continuously.
10. Following the rules
There are lot of people going into e-commerce without having a professional status.
From the first sale, make sure that you are a micro-entrepreneur with a legal status.
Becoming an entrepreneur can easily be done, especially on the internet. Having a correct legal status provides you with a good overall impression, gives confidence to your providers, suppliers and especially customers.
11. Do not get discouraged
It is of a vital importance to always have a positive mindset while setting your e-commerce shop. A company’s life is not a long, quiet river. A company is rather an emotional roller coaster. And even more so for an e-commerce business.
One day, you will make the best turnover you have ever made and the next day, you may have no profits!
As such, it is always essential to keep an eye on the long term instead of the current day or week, otherwise you will be discouraged.
What is really required here is for you to do more than the previous month, that is the real objective.