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Basic Classification of Graphics Design

by Ruri Chip

In our society today, there is an increasing demand for graphic design services. It is important to understand what this is all about to help us approach the right expertise for our businesses or projects.

Graphic design is a form of communication whereby images are used to share ideas, provide information, negotiate deals, and persuade people to try one’s products and services. It is one of the major tools used by brands to communicate their services and products to their target audience or customers.

Graphic design is a broad term and can be broken down into smaller categories such as web design, art, illustrations, print designs, book cover designs, 3D designs, stationery designs, label designs, mobile app designs, and brochure customized and cooperate designs. These all come together to form the basic types of graphic design, which are discussed below.

MOTION DESIGN:

This involves the use of visual and sound effects to provide entertainment, improve knowledge, or create awareness about a particular brand, product, or service.

Examples are presentations, animated texts, and videos.

VISUAL DESIGN:

This is a process where the message of the brand is passed to the audience. It involves the use of images, shapes, color to portray the voice of the brand. It requires effective communication skills and a creative mindset to bring the design to life in the mind of the audience.

Examples of this design are brand logos, banners, company letterhead, business cards, brochures, and signage.

PRODUCT DESIGN

This involves using a creative approach to design and develop a product to meet the demand of the target audience. It requires extensive research and knowledge, thereby highlighting the features and benefits of the product.

Examples are product flyers, product illustrations, prototypes, and product packaging.

MARKETING DESIGN:

This involves the use of animation styles, compositions, and graphics to advertise a product or service. It requires a mix of creativity and a strategic approach that is appealing to the eyes and conveys an important message.

Examples are seen in prints, newspapers, and social media.

PACKAGING:

This involves the presentation of your products and services to the public. It is an essential tool for branding as it has the ability to advertise your products and attract customers to what you offer. It also reflects the nature of the brand and could determine the customer’s perception of your brand.

EDITORIAL DESIGN:

This involves the creation of covers, layouts, and presents information in a way that is appealing to the audience. They work mostly with editors and writers to produce an effective result.

Examples are books and magazine covers, ebook designs, images found in magazines, and nonfiction books.

ENVIRONMENTAL DESIGN:

This is aimed at connecting people to places by creating interesting information and experiences. It requires a high level of creativity, communication skills, and a background in interiors, landscapes, and architecture.

Examples are signage, wayfinding designs at shopping malls, churches, airports, exterior building displays, retail shop designs, and exterior designs found at fountains and museums.

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